Meghan Markle Launches ‘As Ever’ Lifestyle Brand Amid Rebranding Efforts
Meghan Markle, the Duchess of Sussex, has officially launched her lifestyle brand, ‘As Ever,’ marking a significant milestone in her entrepreneurial journey. The brand’s inaugural product line features a selection of artisanal goods, including raspberry preserves, honey, herbal teas, crepe mix, and shortbread cookies. These offerings reflect Meghan’s vision of elevating everyday experiences through thoughtfully curated products.
In a heartfelt newsletter titled “Made with love,” Meghan expressed her enthusiasm for the launch, stating that the products embody the ways she shows care to her loved ones. She emphasized her commitment to quality and authenticity, aiming to create items that resonate with consumers on a personal level.
The journey to this launch has not been without its challenges. Initially introduced as ‘American Riviera Orchard’ in early 2024, the brand underwent a rebranding to ‘As Ever’ due to trademark issues and to better encompass a broader range of products beyond the Santa Barbara region. Meghan candidly acknowledged the hurdles faced during this transition, appreciating the grace extended to her as she navigated the complexities of building a brand.
Accompanying the product launch, Meghan shared behind-the-scenes footage of the brand’s development, offering glimpses into her creative process. The video showcases her preparing products in her home kitchen, underscoring the personal touch she brings to ‘As Ever.’
Looking ahead, ‘As Ever’ is poised to expand its offerings, with plans to introduce additional homeware items and a new podcast titled “Confessions of a Female Founder,” set to premiere on April 8. This podcast aims to provide insights into Meghan’s experiences as an entrepreneur, sharing lessons learned and stories from her journey.
As ‘As Ever’ makes its debut, it reflects Meghan Markle’s dedication to creating a brand that embodies her values and passions, inviting consumers to partake in a lifestyle curated with intention and care.
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Photo Credit: Shaun Jeffers / Shutterstock.com
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