Columbia, KY — Paige Nickel, Executive Director of the Adair County Tourism Commission, has been selected by the Kentucky Association of Convention and Visitors Bureaus (KACVB) as the recipient of the 2026 Tom Heleringer Southeast Tourism Society Marketing College Scholarship.
The scholarship provides Nickel the opportunity to attend the renowned Southeast Tourism Society (STS) Marketing College, a premier educational program designed for tourism professionals committed to advancing their careers in destination marketing. The program will be held in Macon from May 29 through June 5, 2026.
STS Marketing College is widely recognized across the tourism industry for its intensive, multi-day curriculum that equips participants with cutting-edge knowledge and practical skills. Through a series of immersive sessions, attendees gain expertise in destination branding, social media marketing, visitor segmentation, and emerging trends shaping the travel and tourism landscape.
“This is an incredible honor and opportunity,” said Nickel. “Tourism is constantly evolving, and programs like STS Marketing College ensure we stay ahead of the curve. I’m excited to bring back fresh ideas, strategies, and energy to continue growing tourism in Adair County.”
The STS Marketing College is known for setting participants apart in the competitive tourism and travel field. Graduates earn a respected certification that reflects a high level of professional development and commitment to excellence in tourism marketing.
The Tom Heleringer Scholarship, awarded through KACVB, recognizes dedicated tourism professionals across Kentucky and supports their continued education and leadership development within the industry.
Nickel’s selection highlights her ongoing commitment to strengthening Adair County’s tourism efforts through innovation, education, and strategic marketing.
Adair County Tourism Executive Director Paige Nickel (right) is pictured with Assistant Director Breann Franklin (left) at a recent appearance on WAIN’s Community Buzz.
(Columbia-Adair County Tourism)